Research and Planning: Analysis of CD album cover- Sam Smith

Research and Planning: Analysis of CD album cover- Christina Aguilera

Research and Planning: Analysis of CD album cover- Ellie Goulding

Target Audience

Our chosen target audience for our music video are teenagers and young adults, as I listen to BBC Radio 1, I noticed that this particular radio station plays London Grammar on the radio. BBC Radio 1 is a type of station which specialises in modern and current popular music and including indie music aimed primarily at the 15-29 age group. The genre of our song is indie, which would therefore relate more to a younger audience. Our music video conforms to the conventions of the genre of indie music, as Kitty wore clothes which gave an urban and vintage feel to it.

Editing: Titles

After importing and positioning the MTV logo, we then added the title of the song at the beginning of our music video. We did this by using Final Cut Pro, which provided a range of choices with the different templates shown. The one which we chose, I found that it was the right choice as it looked professional, smart and worked well with our music video:

The original template consisted of orange coloured text and grey boxes, we found that it did not look right with our black and white theme. So we tried to find a way to the change the colours, and we managed to do just that, We changed the colours to black and white, and we also changed the font so it was clear, simple and bold:

Editing: TV Logo

Once we completed our music video, we had to think in a way as if our music video would be shown on TV, so we had to then put a TV logo on there throughout the whole video. Therefore we chose the MTV logo. Whilst watching previous MTV music videos, we found that the MTV logo was positioned on the top-left corner:

We had to find a HD quality picture of an MTV music logo. Whilst looking at the logos, there are different types of logos as there are different MTV channels as it covers different genres of music:

However, the genre of our music video did not fit into any of those categories, so we then chose to choose the original MTV music logo:

It was then imported it into final cut pro across all the footage and positioned in the top-left corner:

Editing: Letter box

Most music videos consist of letter boxing, we had to make sure every single frame was the same which had to be 2:35:1. It makes it the picture on the screen and more centred for viewers to clearly watch. So it then looked like this: