Friday, 12 December 2014

Target Audience

Our chosen target audience for our music video are teenagers and young adults, as I listen to BBC Radio 1, I noticed that this particular radio station plays London Grammar on the radio. BBC Radio 1 is a type of station which specialises in modern and current popular music and including indie music aimed primarily at the 15-29 age group. The genre of our song is indie, which would therefore relate more to a younger audience. Our music video conforms to the conventions of the genre of indie music, as Kitty wore clothes which gave an urban and vintage feel to it.

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