Mood board:
Our main ideas was to have the video in black and white as we thought it would look effective and match the mood to the song. Also to have Kitty smoking, smashing glass and burning a rose or a letter because it would link to the meaning and the lyrics of the song. We thought it would look very effective if we included an extreme close-up shot of her eye and a tear falling which creates the mood of the song as well as linking to the meaning of the song.
Treatment:
Our music video consists of a dark theme, involving emotion throughout and a 'gritty' feel to it. Two locations will be used to create the urban, indie and gritty vibe, the locations used will be a subway, a studio based setting and parts in a forest type of setting. We are planning to link some of the lyrics with the visuals shown, for example "black rose, dusty roads and a fire" will be linked to a visual of her lighting a cigarette to connect to the "fire" and "burn" in part of the lyrics. We will try to film as many close-up shots as possible as it creates intimacy between the artist and the audience, We also decided to have our music video in black and white as the black and white theme is a common theme in London Grammar's songs and one of their album covers. Certain ideas for shots such as an extreme close-up shot of her eye with a tear falling down and smashing a glass bottle shows the pain and emotion which will also make it effective.
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